Branding Project WILD BEAN COFFEE - PREMIUM BEANS FOR FREE SOULS Independant Project
Branding Project WILD BEAN COFFEE - PREMIUM BEANS FOR FREE SOULS Independant Project
BRAND VISION
Wild Bean is a coffee bean brand dedicated to nurturing a strong bond with nature for a brighter future.
Our focus is on preserving the Earth’s beauty and promoting sustainable living. Through our products and initiatives, we strive to spark positive global change.
Our brand aims to offer an engaging and contemporary experience, ensuring that every cup not only tastes fantastic but also uplifts your spirits.
BRAND STRATEGY
IDENTITY DESIGN
BRAND GUIDELINES
BRAND VISION
Wild Bean is a coffee bean brand dedicated to nurturing a strong bond with nature for a brighter future.
Our focus is on preserving the Earth’s beauty and promoting sustainable living. Through our products and initiatives, we strive to spark positive global change.
Our brand aims to offer an engaging and contemporary experience, ensuring that every cup not only tastes fantastic but also uplifts your spirits.
PERSONA
The brand persona is bold, natural, sassy, updated, and fun, representing a dynamic and confident individual who values authenticity, spontaneity, and staying current with trends, seeking joy in everyday moments.
VOICE
Wild Bean's voice is conversational, fun, and edgy. We want to engage with our customers in a way that feels natural. We believe in staying true to who we are, authentic and unapologetic.
AUDIENCE
Our target audience, aged 18-60, embraces a youthful spirit, seeking a lively, modern coffee brand. They value quality, aspire to a rich lifestyle, prioritize the environment, appreciate aesthetics, and engage actively on social media.
PERSONA
The brand persona is bold, natural, sassy, updated, and fun, representing a dynamic and confident individual who values authenticity, spontaneity, and staying current with trends, seeking joy in everyday moments.
VOICE
Wild Bean's voice is conversational, fun, and edgy. We want to engage with our customers in a way that feels natural. We believe in staying true to who we are, authentic and unapologetic.
AUDIENCE
Our target audience, 18-60, embraces a youthful spirit, seeking a lively, modern coffee brand. They value quality, aspire to a rich lifestyle, prioritize the environment, and appreciate aesthetics.
Does the sun ask itself "Am I good? Am I worthwhile? Is there enough of me?"
No, it burns and it shines.
Does the sun ask itself "What does the moon think of me? What does Mars feel about me today?"
No, it burns and it shines.
Does the sun ask itself "Am I as big as other suns in other galaxies?"
No, it burns and it shines.
Does the sun ask itself "Am I good? Am I worthwhile? Is there enough of me?"
No, it burns and it shines.
Does the sun ask itself "What does the moon think of me? What does Mars feel about me today?"
No, it burns and it shines.
Does the sun ask itself "Am I as big as other suns in other galaxies?"
No, it burns and it shines.
Does the sun ask itself "Am I good? Am I worthwhile? Is there enough of me?"
No, it burns and it shines.
Does the sun ask itself "What does the moon think of me? What does Mars feel about me today?"
No, it burns and it shines.
Does the sun ask itself "Am I as big as other suns in other galaxies?"
No, it burns and it shines.
LOGO
The logo features the name “Wild Bean” in the font Roboto Bold.
The W and the B are manipulated in a bold and playful way to describe the free spirit of the brand, being trendy and updated.
The letter ‘W’ is shaped as a human tossing her hands in the air, freely.
The logo can exist in all brand colors.
(1)
TYPOGRAPHY
In addition to the logo font, Bungee Color Regular, we will use the font IBM Plex Sans for all other text. This font was chosen because it is modern and easy to read.
The font Audrielle No. 1 is mainly used for highlights.
Sometimes we use the font Rod, when the mood is right.
(2)
COLORS
The chosen brand colors for Wild Bean – bright yellow, soft beige, dark grey, and forest green – evoke a natural, energetic, and environmentally-conscious brand identity, reflecting the company’s focus on sustainable, outdoor-inspired products.
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(3)
PHOTO DUMP
(4)
LOGO
The logo features the name “Wild Bean” in the font Roboto Bold.
The W and the B are manipulated in a bold and playful way to describe the free spirit of the brand, being trendy and updated.
The letter ‘W’ is shaped as a human tossing her hands in the air, freely.
The logo can exist in all brand colors.
TYPOGRAPHY
In addition to the logo font, Bungee Color Regular, we will use the font IBM Plex Sans for all other text. This font was chosen because it is modern and easy to read.
The font Audrielle No. 1 is mainly used for highlights.
Sometimes we use the font Rod, when the mood is right.
COLORS
The chosen brand colors for Wild Bean – bright yellow, soft beige, dark grey, and forest green – evoke a natural, energetic, and environmentally-conscious brand identity, reflecting the company’s focus on sustainable, outdoor-inspired products.
PHOTO DUMP
