RGA Environmental
Transforming a legacy corporate website into a credible digital platform for institutional stakeholders
The Challenge
RGA is a nationwide environmental and municipal services company established in 1987, providing sanitation, waste management, and industrial cleaning services for municipalities and institutional clients.
The existing digital presence failed to communicate operational scale to institutional decision-makers. Generic imagery, unclear service structure, and inconsistent branding undermined credibility in a sector where trust is the primary evaluation criterion.
My Role
End-to-end ownership from strategy to implementation
UX Strategy
- •Information architecture design
- •User flow mapping in Figma
- •Content hierarchy planning
- •Stakeholder research
Visual Design
- •Brand identity refinement
- •Digital design system creation
- •Photography art direction
- •Component library development
Implementation
- •Full build in Elementor
- •Responsive development
- •Content migration
- •Quality assurance testing
Design Strategy
Why these decisions mattered
Institutional Credibility
Visual system prioritized clarity and professional restraint over novelty. Every design decision was evaluated against institutional procurement expectations.
Information Hierarchy
Services reorganized around buyer decision pathways rather than internal structure. Navigation reflects how institutional clients actually evaluate vendors.
Scalable System
Modular components enable future expansion without designer intervention. Templates allow internal teams to maintain consistency independently.
Preserving Brand Equity
Rather than discarding existing brand recognition, the design process refined logo application, adjusted color balance for digital contexts, and established consistent typographic hierarchy.
This preserved stakeholder familiarity while elevating digital presentation to match operational scale.
Photography as Evidence
Generic stock photography undermines credibility in industries where operational capability is the primary evaluation criterion. Institutional buyers assess vendor legitimacy through visible evidence of equipment, facilities, and workforce.
Original photography was commissioned to document actual employees, operational environments, and service delivery contexts.
Problem -> Solution
Three critical transformations
Navigation Chaos
Navigation reflected internal departmental structure rather than client decision-making pathways. Service categories were unclear and overlapping.
Client-Centric Structure
Reorganized navigation around service types and client sectors. Clear hierarchy enables users to identify relevant offerings within two clicks.
Generic Stock Imagery
Stock photos and inconsistent visual treatment undermined perception of operational scale and institutional legitimacy.
Authentic Documentation
Original photography and real operational footage established stronger institutional credibility and clearer evidence of capabilities.
Dense Text Blocks
Wall of text without visual hierarchy made it difficult to extract key information about capabilities and coverage.
Structured Information
Modular content blocks with clear typographic hierarchy enable scanning. Key info in structured formats.
Technical Implementation
Elementor was selected based on organizational requirements for future maintainability and content expansion. The modular system allows internal teams to add content using established templates without requiring ongoing design support.
Component Library
Reusable templates for service pages, case studies, and regional content
Responsive Design
Tested across device contexts relevant to institutional user base
Maintainability
Internal teams can expand content independently while maintaining consistency
Results & Impact
Measurable improvements in institutional perception
Institutional Credibility
Stakeholder feedback indicated platform better reflected operational scale and professional capabilities expected of municipal vendors.
Content Independence
Internal teams successfully expanded regional content and service offerings while maintaining design consistency.
Clearer Pathways
Navigation analytics showed improved pathway completion rates with users reaching relevant information faster.
Current Status Note
The website is currently undergoing expansion managed by an external company. Some live sections may differ from the original implementation documented in this case study or include temporary inconsistencies unrelated to the design phase presented here.
Reflection
Professional lessons from corporate constraints
Designing Within Constraints
This project reinforced the value of working within existing brand equity rather than defaulting to complete redesigns. The visual refresh approach preserved stakeholder recognition while elevating digital presentation. Constraints often clarify design priorities more effectively than unlimited creative freedom.
Trust as a Design Objective
In institutional contexts, credibility is a measurable design outcome. Decisions about photography, content structure, and visual restraint directly influenced how the organization was perceived by procurement decision-makers. Understanding industry-specific evaluation criteria shaped the entire design strategy.
Implementation as Strategy
Platform selection and component architecture are strategic decisions, not just technical ones. Choosing Elementor enabled organizational independence and long-term maintainability. The most sophisticated design system is ineffective if the organization cannot sustain it after handoff.
RGA Environmental Services - Corporate Digital Transformation Case Study
End-to-end UX design and implementation, 2023